The SonicWall Customer Loyalty Program offers an upgrade path from current SonicWall products, and a trade-in path from competitors’ products, in addition to special pricing on a wide range of SonicWall products. This offer recognizes the past investments that customers have made and helps them maintain optimal security by letting them easily and affordably replace outdated security appliances.

Customers who purchase the comprehensive subscription services and support option when upgrading a SonicWall product or trading in a competitive product can save up to 50 percent on the total annual subscription cost of that solution, compared to the cost of buying the hardware separately and renewing services each year Subscriptions are available in two- and three-year terms to maximize savings. The Customer Loyalty Program is comprised of two different offers: Secure Upgrade Plus (which covers SonicWall upgrades and Competitive Trade-Ins) and the SonicWall Customer Loyalty Bundle offers.